Introduction
Justin Welsh is not your typical entrepreneur. He doesn’t have a team, an office, or a boss. He doesn’t need them. He has built a successful online business by himself, using his skills, experience, and passion. We are here to learn Justin Welsh’s method to build a one-person Business.
He quit his high-paying executive job in 2019 and decided to pursue his dream of creating one-person internet businesses. He is now the founder of The Saturday Solopreneur, a weekly newsletter that delivers one actionable tip to help you launch, grow, and monetize your online business.
But you don’t have to scroll through his entire Twitter feed to learn from him. I have done that for you. We have read all his tweets and distilled them into this article that will teach you how to build a one-person internet business just like Justin Welsh.
Table of Contents
- Why You Should Build an Audience Online?
- How to Launch a Profitable Digital Product?
- Uncovering Justin Welsh Method – The Reason why you should bookmark this Post and buy his courses
- Some Examples of the People Whom He Helped
- AI Tools for Solopreneurs
Why You Should Build an Audience Online?
Justin Welsh is a master of attention. He knows how to capture, keep, and convert it into income, influence, and impact. He has built a huge online audience that trusts him, follows him, and buys from him.
He didn’t start out as an online celebrity. He was an executive at a healthcare company who quit his job in 2019 to pursue his passion for creating one-person internet businesses. He had no online presence, no audience, and no products.
But he had a vision. He wanted to share his knowledge, experience, and insights with the world. He wanted to help other aspiring entrepreneurs achieve their goals and dreams. He wanted to make a difference.
So he started creating content. He started posting on LinkedIn every day, sharing his stories, lessons, and tips on sales, marketing, and entrepreneurship. He started tweeting on Twitter every hour, sharing his thoughts, opinions, and advice on online business, personal branding, and mindset.
He created value. He created authenticity. He created consistency.
And he created an audience. An audience that grew from zero to over 20k followers on LinkedIn in six months. An audience that grew from zero to over 100k followers on Twitter in a year. An audience that now totals over 345k followers across both platforms.
How did he do it? How did he build such a massive online audience in such a short time? Let’s uncover that with the help of Artificial Intelligence
How to Launch a Profitable Digital Product?
Justin Welsh is a genius at creating and selling digital products. He has made millions of dollars by teaching other creators how to grow their online presence and income with his courses.
He has created one 7-figure and two 6-figure digital courses that have helped thousands of people achieve their online business goals.
His courses are The Operating System, which shows you how to build a massive LinkedIn following and earn money without spending a dime on ads;
And The Content OS, which shows you how to write killer content for LinkedIn and Twitter that attracts and converts your audience.
But he didn’t create these courses overnight. He followed a simple and proven process that anyone can replicate. He validated his idea, pre-sold his product, created a minimum viable product (MVP), delivered value to his customers, collected feedback, and iterated on his product.
He also didn’t price his product randomly. He used a formula that calculated the optimal price based on the value of the problem he was solving, the size of his audience, the conversion rate of his sales page, and the revenue goal he wanted to hit.
Uncovering Justin Welsh Method – The Reason why you should bookmark this Post and buy his courses
Step 1: Creating a “niche of one”.
If you’re a solopreneur, you know how hard it is to stand out in the crowded online space. There are millions of other people trying to sell their products or services, and most of them are targeting the same broad audiences.
You might think that the only way to succeed is to have a huge marketing budget, a viral launch, or a celebrity endorsement. But that’s not true.
There’s a better way to build a profitable internet business: create a niche of one.
A niche of one is a specific segment of the market that you can serve better than anyone else. It’s a group of people who have a unique problem, need, or desire that you can solve with your product or service.
By creating a niche of one, you can:
- Attract loyal customers who love your offer and are willing to pay premium prices
- Differentiate yourself from the competition and avoid being a commodity
- Reduce your marketing costs and increase your conversion rates
- Build trust and authority in your field and become a go-to expert
- Enjoy more creative freedom and satisfaction in your work
Sounds good, right?
But how do you create a niche for one?
There are two methods you can use to find your ideal client and craft your unique offer. Let’s look at each one in detail.
Method 1: Sub-niche by the audience
This method involves narrowing down your target market from a broad audience to a niche and then to a sub-niche.
For example, let’s say you have a passionate interest in marathon running. Your niche could look a little like this:
E.g. athletes —> runners —> marathon runners
Rather than trying to target athletes or runners, a savvy solopreneur will select the sub-niche of “MARATHON RUNNERS” to differentiate their offer in the marketplace.
Why?
Because marathon runners have specific challenges, goals, and preferences that other runners don’t have. They need specialized training, nutrition, gear, and motivation to prepare for and complete their races.
By focusing on this sub-niche, you can create a product or service that caters to their exact needs and wants. You can also use their language, stories, and testimonials to connect with them on an emotional level.
But how do you find your sub-niche?
Here are some steps you can follow:
- Start with your passion or expertise. What are you good at or interested in? What do you enjoy doing or learning about?
- Identify a broad audience that shares your passion or needs your expertise. Who are they? What are their demographics, psychographics, and behaviors?
- Segment your audience into smaller groups based on their specific characteristics or criteria. How can you divide them into more narrow categories?
Method 2: Sub-niche by product/service
This method involves narrowing down your offer from a broad product/service to a niche product/service and then to a sub-niche product/service.
For example, let’s say you have a passion for cooking and want to create a cookbook. Your product could look a little like this:
E.g., guides — technical guides — TOOL Specific technical guide
Rather than trying to sell a generic HOW TO or even a technical HOW TO, a smart solopreneur will select the sub-niche of “TOOL Specific technical guide”
Step 2: Online Content Distribution Plan
The internet has created an infinite game where anyone can build unlimited leverage
Justin Welsch
“Your audience is a product of good distribution.”
Build distribution through:
- Personal blog or newsletter
- Social media
- Slack Channels
- Telegram group
- Discord Server
However, not all distribution methods are created equal
You want your readers to trust you. But not all distribution channels are equal.
Some channels are more personal and intimate than others. Some channels make your readers feel more connected and engaged with you.
Here’s how to rank the distribution channels by trust (from low to high):
- Social media: It’s noisy and crowded. Your readers might not even see your posts.
- Newsletter: It’s better than social media. Your readers get your content in their inboxes. But they might not open it or read it.
- Slack/ Telegram / Discord: It’s the best option. Your readers join your community. They chat with you and other readers. They feel like they belong.
Start with the end in mind when selecting the distribution channels
When picking your distribution network for your product/ service, think about your outcome and your pricing, and your funnel.
// Define the ticket price for your service / product
ticket = input("Enter the ticket price: ")
// Check the ticket price
if ticket == LOW / SHORT then
// Low ticket
// Use social media and newsletter
print("Use social media -> NEWSLETTER")
else
// High ticket
// Use newsletter and chat community
print("Use newsletter and Slack/ Telegram / Discord")
end ifOnce you know the end you won’t have a problem scaling it.
Step 3: Motivation is OverHyped – Build a System for Content Creation
Justin promoted the idea of the “Content Matrix” system because he knows, growing an internet business is no breeze. Lack of motivation and your current mood can affect the quality of your content. To avoid this, systemize content creation.
Pick a belief – to be your Mantra
Identify your belief
“What do I believe about “My Topic” that other people may think is crazy?”
Justin Welsh
Determine what supports your belief: “What could you talk about uninterrupted for 30 minutes?”
Content Framework
Use a framework like this to help you on days when you find yourself slacking
- Prepare your Weekly Posting Key:
- Motivational – Action through story or anecdote. (Personal story- Monday)
- Actionable – How can people do something, step-by-step? (Tuesday)
- Analytical – Do a teardown of a company, person, content style, etc. (deep insight Wednesday)
- Observation – (Thursday)
- Present vs Future – How do things work today vs. how do you think in the future? (Thursday)
- Listicle – A list of things (top books, people, podcasts, etc. Friday)
- Opinionated – You feel differently (WEEKEND)
Step 4: Content that converts into Moolah!
Once you have your product or service for your internet business nailed down your next task is to ship it!
Justin proposes a copywriting formula to create content that guarantees better leads and sales for your product/ service.
- The Ps here refer to:
- Promise: Attract the viewers by stressing reader ROI.
- Picture: Tell them the benefits
- Proof: Show them testimonials or successful past results.
- Push: Add a CTA to make people buy your product/ funnel them to your newsletter
Drop ideas that are going no-where
Your business is built on ideas.
But ideas are not enough. You need to be obsessed with them. You need to live and breathe them. You need to make them your mission.
If you lose interest in your idea, you lose everything. You lose your drive, your spark, your edge. You lose your ability to:
- Stay focused on your goals
- Think creatively and solve problems
- Manage your time and energy
You can’t win them all.
Some ideas will take you nowhere. They will drain your energy and resources. They will make you feel like you’re wasting your time.
You need to know when to quit. You need to stop being attached to your failures. You need to avoid:
- Feeling like you’re not making progress
- Losing your motivation and enthusiasm
- Going against your long-term vision
Don’t be afraid to let go of a bad idea. It might be the best thing you ever do.
Step 5: Build an MVP (Minimum Viable Product)
You don’t need a perfect idea. You need a fast one.
The faster you act on your idea, the faster you’ll see results. The faster you’ll learn and grow. The faster you’ll become a successful solopreneur.
But how do you act fast? You start with an MVP (Minimal Viable Product).
An MVP is a simple version of your product that solves a real problem for your audience. It helps you:
- Test your idea and see if it works
- Get people interested and excited
- Get feedback and improve your product
- Save time, money, and energy
Here’s how to build an MVP in four easy steps:
- Find a common problem in your niche and create a product that solves it
- Set up a landing page and a payment system
- Connect your payment system to a booking form and a messaging service
- Share your product with your network and social media
“Perfection doesn’t exist. Success is a game of continuous iteration forged on the anvil of failure.”
Luke Shalom
Step 6: Surround yourself with top creators
You are who you hang out with.
Find the best creators in your niche and connect with them.
Show them some love. Comment on their posts. Add value to their content.
Make a list of:
- Big influencers: They have a huge audience and influence.
- Prospects: They are potential customers or collaborators.
- Peers: They are on the same level as you or slightly above.
This will help you:
- Improve your content quality by learning from the best.
- Increase your engagement by getting more exposure and feedback.
- Boost your authority by associating with the leaders.
Some Examples of the People Whom He Helped
Justin has helped thousands of people with his digital products, content, and advice. He has received many testimonials, reviews, and feedback from his customers and followers who have benefited from his teachings, insights, and strategies.
Here are some examples of the people whom he helped:
- A content marketer who used The Content OS to create viral posts on LinkedIn and Twitter that generated over 1 million impressions and 10k new followers in three months.
- A founder who used Justin’s newsletter tips to grow his email list from 500 to 5k subscribers in four months and launch a successful pre-sale campaign for his online course.
- A consultant used Justin’s pricing formula to increase his hourly rate from $100 to $300 and double his monthly revenue in two months.
- A podcaster used Justin’s storytelling techniques to improve his interview skills and attract more listeners and sponsors for his show.
AI Tools for Solopreneurs
Amazingly articulated .. Grt8 Job