Do you know who Justin Welsh is?
Introduction
Do you want to know how to write tweets that make you look like a boss on Twitter? Well, you’re in luck, because I’m about to spill the beans.
In this article, I’m going to reveal the secret sauce behind the viral tweets of Justin Welsh, a solopreneur who makes more money than most CEOs by working from his couch.
You’ll discover what VFCA means, how it works, and how you can use it to write tweets that make people stop scrolling and start clicking.
Whether you’re a writer, a maker, or a hustler, this formula will help you boost your brand and reach more eyeballs with your message.
What is VFCA and Why Should You Care?
VFCA is an acronym for Visceral, Factual, Curiosity, and Action. These are the four ingredients that make up a viral tweet according to Justin Welsh. But what do they mean and why should you care?
- Visceral: This is part of your tweet that hooks the reader with a punchy statement that appeals to their emotions. It’s like a headline that makes them go “Wow!” or “What?!” or “No way!”
- Factual: This is part of your tweet that backs up your visceral claim with some hard data or evidence that shows you’re not lying or exaggerating. It’s like a subheadline that makes them go “Really?” or “How?” or “Tell me more!”
- Curiosity: This is part of your tweet that creates a gap between what the reader knows and what they want to know by asking a question or making a promise. It’s like a teaser that makes them go “Hmm…” or “Why?” or “How do I get that?”
- Action: This is part of your tweet that tells the reader what to do next by clicking a link, replying, retweeting, or following you. It’s like a call to action that makes them go “OK!” or “Yes!” or “Let’s do this!”
Why should you care about VFCA? Because it works. It works for Justin Welsh, who has used it to grow his solopreneur business to $5M in revenue. It works for thousands of other Twitter users who have used it to get more impressions, engagements, followers, and email subscribers. And it can work for you too.
How to Use VFCA to Write Viral Tweets
Now that you know what VFCA is and why you should care, let’s see how you can use it to write viral tweets. Here are some tips and examples for each element of VFCA:
Visceral
- Start your tweet with a strong statement that grabs the reader’s attention and makes them curious.
- Use emotionally-charged words that evoke positive or negative feelings, such as joy, anger, surprise, fear, etc.
- Avoid boring or generic statements that don’t stand out or resonate with anyone.
- Example: “I escaped the rat race and built a $5M solopreneur business using one simple trick: writing viral tweets.”
Factual
- Follow your visceral statement with some concrete data or evidence that proves your credibility and authority.
- Use numbers, statistics, facts, figures, results, achievements, etc. to show the reader that you’re not making things up or bluffing.
- Avoid vague or irrelevant data or evidence that doesn’t support your visceral statement or impress anyone.
- Example: “- 2.6M Impressions – 9K engagements – 3K new followers – 2.3K new email subs”
Curiosity
- Create a gap between what the reader knows and what they want to know by asking a question or making a promise.
- Use words like “how”, “why”, “what”, etc. to spark curiosity and make the reader want to learn more.
- Avoid giving away too much information or answering your own question or promise.
- Example: “Here’s how it works (and how you can use it too):”
Action
- Invite the reader to take the next step by clicking a link, replying, retweeting, or following you.
- Use words like “click”, “reply”, “retweet”, “follow”, etc. to direct the reader to take action.
- Avoid being passive or vague about what you want the reader to do next.
- Example: “Breaking the content into Thread and pushing users to Click Through”
Leveraging Megaprompts and VFCA
What is a MegaPrompt? Discussed in detail here :
Leverage this MegaPrompt to get a Viral Tweet Thread
MEGAPROMPT Structure – Using VFCA Copywriting for Writing Viral Tweets
Act as a [PERSONA e.g. Solopreneur Travel Blogger] and help write a viral Tweet on the
Topic: [e.g. Travel to Paris]
Target AUDIENCE: [Your Domain user sample profile e.g. Backpackers].
Here are the Context / Constraints
Facts: [Data Insights e.g. My budget was 200 Euro for 2 days Trip]
Format: Leverage VFCA Method by Justin Welsh and the following sample
Example:
[I recently wrote a Tweet that generated: – 2.6M Impressions – 9K engagements – 3K new followers – 2.3K new email subs I wrote it using a copywriting formula I created called VFCA. Here’s how it works (and how you can use it too):]
https://trimtask.com/index.php/2023/04/11/good-to-great-how-to-improve-chatgpts-performance-learn-to-write-better-prompts-by-studying-just-3-megaprompts/
I used the above MegaPrompt structure and Gave it a Try in Bing – GPT4 Chat and I got a masterpiece of a response.
My Prompt follows the above structure:
Act as a Solopreneur Travel Blogger and help write a viral Tweet on the
Topic: Travel to Paris
Target AUDIENCE: Backpackers.
Context / Constraints Facts: My budget was 200 Euro for 2 days Trip
Format: Leverage VFCA Method by Justin Welsh and the following sample
Example and Format: [I recently wrote a Tweet that generated: – 2.6M Impressions – 9K engagements – 3K new followers – 2.3K new email subs I wrote it using a copywriting formula I created called VFCA. Here’s how it works (and how you can use it too):]
Prompting Bing using Sample MegaPrompt Structure
Bing’s Response:
Here’s a possible tweet thread using the VFCA method:
Tweet 1 :
[I just came back from a 2-day trip to Paris on a 200 Euro budget.
– I saw the Eiffel Tower, the Louvre, and Notre Dame.
– I ate croissants, crepes, and cheese.
– I met amazing people and learned some French.
How did I do it? Using a simple travel hack I discovered called BART. Here’s how it works (and how you can use it too):]
Tweet 2 :
[BART stands for Budget, Accommodation, Route, and Transport. It’s a simple way to plan your trip and save money.
– Budget: Set a daily limit and stick to it. Use apps like Revolut or Transferwise to avoid fees.
– Accommodation: Use Couchsurfing or Airbnb to find cheap or free places to stay.
– Route: Plan your itinerary based on your interests and priorities. Use Google Maps or Citymapper to find the best routes.
– Transport: Use public transport or bike rentals to get around. Avoid taxis or Uber.
That’s it! BART helped me have an amazing time in Paris without breaking the bank.
If you want to learn more about BART and other travel hacks, sign up for my newsletter below. And if you liked this tweet, please retweet and share it with your friends. Thanks for reading!]
I am Impressed!
How to Master VFCA and Write Viral Tweets Every Time
Now that you know how to use VFCA to write viral tweets, let’s see how you can master it and write viral tweets every time. Here are some best practices and tips for using VFCA:
- Keep your tweet short and simple. Aim for less than 280 characters and use clear and concise language.
- Use punctuation and emojis to break up your tweet and make it more readable and engaging.
- Test different variations of your tweet and see what works best for your audience and niche.
- Don’t overuse VFCA or spam your followers with too many tweets. Use it sparingly and strategically when you have something valuable to share.
